When I go to book signings and conventions, I have the cover of What Zombies Fear printed in poster size in a frame sitting next to me. The cover is completely custom art. (It’s the only cover in the series that is hand-drawn for me, because it’s crazy expensive.)
At my most recent book signing, I was really surprised at the number of people who would look at the cover and grimmace and absolutely refuse to talk to me, even when I engaged them. Now, to be fair, the book signing was at a local mom-and-pop bookstore and their average clientele is in the 60+ bracket.
Can you judge a book by it’s cover? The cover art for WZF is kind of gory. But it’s also clear that it’s a father and son story. You can see the son holding on to the dad’s jacket, and the father’s posture is protective of the son.
I get that zombies aren’t for everyone. But completely ignoring me, even when I smiled and said “Hi! How are you today?” was just rude. Of course, it’s York, PA, which I believe holds the world record for number of rude people. There were also many very nice people, and I enjoyed meeting a ton of new readers at the signing. I don’t mean to downplay the signing at all, it was fantastic. I’m just always amazed at people. People I never expected to buy a copy of a zombie book were really excited about it, and some people I thought would be interested ignored me completely.
All of which leads me to the following thought: