Like so many of us, I spent years building up a faithful facebook following for my page http://www.facebook.com/WhatZombiesFear
Due to recent changes in the algorithm, essentially forcing pages to pay for their content to be seen, that work is now worthless. I have a small page, I dont’ do any of the typical things to grow my page. I don’t promote it, I don’t ask for share-for-share trades. The only way people find out about my facebook page is by reading my books. And that’s just the way I like it. My facebook page was the group of most dedicated readers. Those who liked my writing well enough to search me out and follow my page.
Now, Facebook has changed it so that of my 1500 “likes”, less than 50 see any given post that I make. And then they throw a “pay for more of your fans to see what you post” option in my face at every single turn.
The problem, as I see it, is not that facebook wants to make money. I understand that, and I understand that “boost post” is a very profitable way for them to do that. The problem is WHO is willing/able to pay $30 or $50 dollars per post. As an avid facebook user, I don’t want to see the posts by large corporations who have a huge promotional budget who can afford to pay to put their posts in my newsfeed. What I want to see are posts from pages I choose. Because I like that content in my newsfeed.
Facebook has taken control of my newsfeed from me, and put it in the hands of the holder of the deepest wallet.
I was fine when facebook wanted to put EXTRA stuff in my newsfeed. But when they started to take away things I chose to see, that’s when I started the long process of abandoning everything I’d worked for on the social network.
I guess the difference is that I always thought of my newsfeed as mine. And Facebook believes it is theirs. I believe I should control what I see or don’t see in my newsfeed, and they believe they should be in control.
It’s their website. It’s their brand. They can do whatever they want with it, but what they’ve done has killed any interest I’ve had in visiting facebook. And I’m not the only one. Thousands of pages have given up. Pages I once looked at daily or multiple times per day have given up posting. It’s gotten harder and harder for me to engage with my audience via facebook, and now i’m close to just quitting all together in favor of better ways to reach and engage my readers.
Is this the final nail in the coffin? Probably not. But it’s a big one. It’s the start of the long, downward death spiral. It won’t be as fast as the death of Myspace, which seemed to happen practically overnight. But it’s the end of days for facebook and this feels like a desperate attempt to eek the last bit of profit out of a dead corpse.